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PR Information
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Writing a Press Release: Inverted Pyramid Style A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well. Dont Get Eaten Alive! If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done. Media Relations: Should You Pay For News Coverage, Part II Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization. How PR Helps Managers Win Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences. The Best PR Has to Offer Managers How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. Speak Up Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. I Cant Afford A PR/Publicity Campaign -- Can I? It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. Business Gifts for Your Clients and Employees Tis' the season for business and corporate gift-giving! Ifyou believe in the law of reciprocity, and if your businessis the least bit successful you must; you know that givingback is not only the right thing to do, but it's very smartbusiness as well. Let's look at some of the benefits andmechanics of Christmas and holiday gift-giving. Five Publicity Buckets For Marketing-Minded Financial Planners Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"Well, chances are, as you now know, they picked her for at least two good reasons:She is a proficient - though not necessarily top-financial planner, andShe did something, somewhere, to get on their radar screen. A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. PR: The Thrill of a Good Idea The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that manager's way of thinking, helping move them to take actions that allow their department, division or subsidiary to succeed. Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession. Killer Press Kits - Press Kits That Demand Attention So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic. Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity. 5 Critical Tests Every Press Release Must Pass You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers. Imagine PR Like This Helping You As the kids say, how cool is this?You're a business, non-profit or association managerand, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives. HELP: I Need a Press Kit! A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. Much Ado About A Lot! I say public relations can be a matter of survival for your organization.So, to me, making your business a success is a lot over which to raise much ado!Especially when the very people who hold your future in their hands - your key, target audiences - may harbor negative perceptions likely to hurt you by turning into negative behaviors. PR: Time For a New Playbook? When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be. Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
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