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PR Information
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Publicity - Tips on Dealing With the Media You thought of it, you researched it, you wrote it. So you own your story. Creating Event Magic through Planned Video Production Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client. Starting A Publicity Program Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. What People Believe Can Bring You Success Just think about it.If I come to believe that you really didn't dump those chemicalsin the river, I'll probably stop picketing your business. How to Stay Composed During Contentious TV Interviews NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. A Managers PR Paradigm If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives?And does it all by persuading those important outside folks to your way of thinking, moving them to take actions that help your department, division or subsidiary succeed?Man, that's one heavy workload for a very large monkey!And here's the core message he brings to you. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money's worth. Some Cool P.R. Tips for These Dog Days of Summer Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Take the High Ground With Quality PR Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences. Same Old, Same Old PR Still Tops Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change - the kind that leads directly to achieving your managerial objectives. Media Exposure Validates And Legitimizes Your Business Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise. Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences when you allow external target audiences to hold negative perceptions about you which lead inevitably to those hurtful behaviors. How to Get Some of Paris Hilton's TV Time When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. Publicity: Financial Planners That Get It Follow One Rule Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities. Speaking to the Press If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.If you've never spoken to the press before - it can be an intimidating task. Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Generating Publicity: Will The Media Be Interested In My Product/Business? When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media. All You Need to Know About Press Release Writing and Distribution Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. What You Dont Know About PR Can Hurt You And hurt bad if you are a business, non-profit or associationmanager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth. How PR Helps Managers Win Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.
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