| Current Category is: Mobile Cell Phones | Select Another Category | |
|
|
| Home | Search | Categories | Links | About Us | Contact Us |
|
|
 |
Local Search on Cell Phones will Derail Yellow Page Directory Usage
Local Businesses have Been Slow to Capitalize on Search Engine Notice Yellow Page directory usage has been falling for years. But most merchants who've always relied on their directory listing for new business have not taken the necessary steps to promote themselves online as well. Local Search by search engines makes the Internet a vital component of more and more retail sales. Buyers can find convenient sources of products or services (the time-honored role of the Yellow Pages) with queries that include a geographic element. They narrow their search by adding a specific city, zip code, region (Pike's Peak), county, etc. Only nearby businesses appear in the results. Suddenly, even the smallest business (without a website) has a chance of being easily found online. The Public's Buying Habits Have Changed Over 25% of all search-engine queries are for Local Search results; and that percentage is growing quickly. Last year, both Google and Yahoo committed to expanding the value of Local Search results they deliver. People want them and are driving the trend. Small businesses that don't get aboard risk being left behind (and unfound). Increasingly, customers go online first to find product information and sources - even if they intend to spend their money locally. Instead of opening the fat Yellow Page directory (which is months out of date, since it's only updated once a year), they "let their fingers do the walking" online. That could be Internet Yellow Pages (IYP), a search engine query such as Google or Yahoo, or visiting a specialized online directory. There are many demographic reasons why people no longer make the Yellow Pages the first step in their buying process. They still want to research their options, but are often looking for different information than Yellow Page ads provide. Get Local Search Results on your Cell Phone Add convenience to the search, since Google brought out Local Mobile Search in March, 2005. http://mobile.google.com/loc_search.html Google Local lets callers find everything from restaurants to retail outlets using their mobile phone. This option is available in most American cities. People can access the mobile web browser on any mobile phone or device that supports XHTML (WAP 2.0). Visualize yourself driving down the street, and you decide you'd like sushi. You park and enter "your town" plus "sushi" into a Google search on your cell phone. Within seconds you know your choices. You can even get driving directions, maps and "click to call," if you have a question. Now, that's miles ahead of finding a payphone and digging through the directory, assuming there is one. Conduct a Local Search from your Cell Phone - Type http://mobile.google.com/local - Enter your local search query in the 'What' box - Enter your location in the 'Where' box - Select and hit the "Google Search" button - Scroll through your search results - Locate a business's exact location - Get driving directions to your desired location - Place a call directly to a listed business Callers can also get Local Search results by going to the Google home page on the phone's web browser http://www.google.com/xhtml Business Owners Must get Listed so they'll Appear in Search Results Given the widespread use of cell phones, Google's new feature will create an immediate impact. People on the go (and who isn't, anymore?) will have less reason than ever to look in the printed Yellow Page directory. What to do? Yellow Page Sage http://www.yellowpagesage.com provides step-by-step how-to, so your business gets found when suitable buyers are looking. Make life easier for yourself - and customers relying on their cell phones to decide where they should spend their money. It's time to develop your marketing strategy beyond what the Yellow Pages can deliver. Be sure your operation is easy for people to find, whether they use a print directory or the Internet. Get your share of the free exposure that Mobile Local Search will be able to send your way. 2005, Lynella Grant --Dr. Lynella Grant Author, Yellow Page Smarts: Make more money from your directory ad in tandem with your website http://www.yellowpagesage.com Smarter ways to attract more YP customers. Local Search resources Off the Page Press (719) 395-9450 --Dr. Lynella Grant Author, Yellow Page Smarts: Make more money from your directory ad in tandem with your website http://www.yellowpagesage.com Smarter ways to attract more YP customers. Local Search resources Off the Page Press (719) 395-9450
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Cell Phone - Why Should I Upgrade We hear from friends or just general chat by people wanting to upgrade their cell phones. There are a number of very good reasons to upgrade but unfortunately the main reason people upgrade and without thinking is because the cell phone manufacturers are blitzing us with advertising on a daily basis with new features. Nokia Cellular Phone Nokia cellular phone - description.Nokia produces a large variety of phones and by purchasing a Nokia cellular phone you are getting yourself a top of the line and technologically advanced cellular phone. Limiting Cell Phone Use for Re-Allocation to First Responders Judging from the 9-11 hearings and many reports by first responder organizations for increased needs during major catastrophic events or INTERNATIONAL Terrorism Attacks of communications, it appears that the average citizenry with personal needs will also need their personal communication available to contact family members, make arrangements for travel, etc. If First Responders soak up all available communication lines, methods, frequencies then the people effected will not have their needed communications. International Calling Made Simpler And Cheaper When people make international calls from their cell phones or land lines they often have to be aware of what time they are calling, and even where they are calling from. This is because international rates can skyrocket through the course of a day. Free Cell Phones All Around - Cashing in on Consumerism There's no greater way to win the hearts of consumers than to give them something for nothing. In our society of advanced communications devices and state-of-the-art technology, one of the best commodities to target for these give-away tactics is the cell phone. Cell Phones Endanger Children If your child uses a cell phone, take note. A recent news report has prompted renewed concerns about the safety of cell phone use, especially by children. Best Cell Phones - Cell Phone Shopping 101 Before the advent of cell phones, communications may not have been as convenient, but life was definitely less complex. Since their introduction into society, the design, features and package plans have evolved to the degree that we now have to do research on cost comparisons and option customization, as well as peruse technical manuals in order to learn how to operate these gizmos before we can ever hit that "send" button. Cell Phone Accessories - A Guide To Wireless Phone Accessories Cell phone accessories are a big business on the commodities' market today, and most folks have invested in at least one of the many options that are available for outfitting these handy little communications devices. From the practical to the bold-enough-to-make-a-statement, cell phone users of all walks of life can find just what they're looking for in order to personalize their equipment. Cell Phone - Helping You Choose When the first cell phone arrived onto the market it was very basic but in those days it was classed as the best invention since electricity. Would we dispute that now? The cell phone manufacturers today are in constant battle to win over your dollars with the latest cellular phones science has to offer. 10 Questions About Cellular Phones Answered 1. What's the difference between analog and digital phones?Analog phones operate on an older and less effective technology. Mobile Commerce: An Expectation for the Mobile Users In Pakistan Mobile commerce is electronic commerce over wireless devices. Mobile commerce refers to transactions using a wireless device and data connection that result in the transfer of value in exchange for information, services, or goods. Spider-man 3 on Your Cellphone Anyone? The titanic developments in new technology have radically changed the way we watch TV and movies at home. Gone are the days when the TV set was a box in the corner with a 20in screen and a tinny speaker. Ringtones Explained - Monophonic, Polyphonic, or Whatever Phonic Rings Your Bell Downloadable Ring tones - The Latest TrendWhat can you say about ring tones? NOTHING .. Cell Phones Safety - Are They a Risk ? Cell phones are everywhere and I believe they are here to stay. With the advent of cellular phones for public use came a whole host of issues that I don't think anyone expected, at least not in the magnitude we are seeing today. Cell Phone Cameras A lot of myths exist regarding as to whether the cell phone cameras are any good or not. The fact that people require to admit that these cameras are also digital cameras and they exhibit the same facilities irrespective of the fact that their sizes are much smaller and their functionalities are curtailed due to this particular reason. Cellular Phone Technology advances in cellular phone field.Cellular phone shoppers can find many excellent cellular phones in the USA at the current moment. Advantages and Disadvantages of Prepaid Cell Phones We are constantly seeing advertisements on TV promoting cell phones and cell phones carriers with what they call great introductory offers if you sign up with them on their network.Is it worthwhile signing a one-year contract with a cell phone carrier?Well that is a question that you need to answer for yourself, while the pricing may look attractive you need to consider if you will be using the phone on a regular daily basis. Prepaid Cell Phone for Teenagers It's hard to look back and imagine what we did before we had cell phones! If you were out and about, and needed to call someone quickly - you would find yourself driving around looking for a pay phone to use and hoping you had change in your pocket to make the call. My how technology has changed over the years; not only are cell phones an everyday must for most people, but there are hundreds of cell phone models and service packages to choose from. Prepaid Calling Cards and Terrorism: Where Did All The "Chatter" Go? Does that necessarily mean that there are no terrorist communications happening, or does it simply mean that terrorists have found other effective ways to get their twisted plots across continents? The advent of prepaid calling cards and the proliferation of Voice over IP telephony have made mobile phones almost irrelevant.In a case study, a prominent telecom company A discovered that several thousand dollars worth of phone time had been purchased using stolen credit cards. Smartphones - Beyond Voice to Information and Entertainment Investments in shares of wireless technology companies and wireless service providers have been particularly profitable in the post-dot com era. The wireless industry is in a sweet spot of the technology space.
|
| Home
| Sitemap
| Disclaimer
| Privacy
| Contact
Us © COPYRIGHT 2011 BRAINBELLY.COM |
