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GoogSpy: Business Counter Intelligence for Everyone So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at the top of the heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of the search terms that rank them in the top 10, PLUS it even displays their top 25 competitors.What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. Tradeshow Booth Cures - Living Color Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. 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Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. The Dare-To-Be-Different In Marketing Checklist There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Promotional Bags: Your Company Details on Parade The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. Two Steps to Improving Your Marketing Success Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. Notable News - Its Not About You! You enjoy what you do. In fact, you love your product and want to tell everyone about it. Big Money With Folios One of the easiest, if not the easiest, ways of getting startedwith a profitable mail order business of your own is through thepromotion and sale of money-making folios or reports. Generally, the beginner purchases a series of thesereports-complete with reproduction rights. Mortgage Marketing and Advertising - The Magical Ingredient Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service. Calling All Carbon-Based Lifeforms Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives. URL Everywhere? Offline Marketing For Online Success Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. 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A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit.
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