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Identify The Ideal Target Audience With These 5 Tips Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people. 4 Sales Strategies with Your Trade Show Exhibition Booth Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. CRM Star Wars: When Marketing is from Venus and IT is from Mars Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. 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Did you know that Mrs. Deceptive Marketing and Procrastination Procrastination is every marketers worst nightmare.This applies on three fronts. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. The Secrets of? A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. Getting The Big Picture Series: Part 2-Whats Beneath The Surface? When you take a piece of gold to a pawn shop sometimes they will take a small saw-like tool to scrape the jewelry to find out for sure "What's Beneath The Surface". Sometimes they find pure gold, silver, or tarnished metal. 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