| Current Category is: Marketing | Select Another Category | |
|
|
| Home | Search | Categories | Links | About Us | Contact Us |
|
|
 |
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one." Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you're Bill Gates or Joe Average. The niche, and the person who creates them, is the main factor that separates one product from 12 others. To out-niche your competitors you must focus on these "15 commandments" of niche creation at all times. Observe the ones you can apply to your business, product, or service - and watch your profits soar. 15 Principles of Creating A Niche (In alphabetical order) 1. The Principle of "Adaptation" - The easiest way to create a new idea is to do what others in another business or industry are doing. Next, see if you can adapt it to your own business, product, or service. 2. The Principle of "Addition" - Can you add something extra to your product or service that your competition doesn't have or isn't doing? 3. The Principle of "Combination" - "What positive elements can you combine from another product or service to make yours better?" A candy bar did it with simple peanut butter and chocolate, and made a successful new product. So can you! 4. The Principle of "Customization" - Can you find little ways to personalize a part of your product or service for your customers? People love the personal touch - that means so much. Can you make your product or service more personal and less cookie-cutter? 5. The Principle of "Easier" - Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers? 6. The Principle of "Elimination" - What negative or inconvenience can you eliminate for your customer with your product or service? Today people not only pay extra for more, they'll pay extra for less. Less irritations, less waiting, less inconveniences, less risk, less pain, etc. 7. The Principle of "Enlargement" - Do people like your service or product? Then it's a sure-fire bet there is a segment of your market that would like even more of it. Can you super-size something? 8. The Principle of "Entertainment" - From cradle to grave, we all have this inner urge to be entertained, amused, or fascinated - especially before we spend our money. A relaxed customer spends more. Find little ways to amuse your customers before, while, and after they buy your product or service. 9. The Principle of "Longevity" - It's making some feature of your product or service last longer. It can also include making a positive experience or feeling last longer. 10. The Principle of "Portability" - People hate to be tied down. Can people use your product or service in more than one place? Or can you find a way to take your product or service to your customer instead of them having to come to you? 11. The Principle of "Reduction" - If you sell a product or service, is there any way to reduce a certain feature to make it more convenient? More portable? Easier to store or carry? Or easier to use? Can you reduce it and make it more affordable? 12. The Principle of "Reversal" - Look at what features or services your competition is offering or not offering and reverse them. If they close on weekends, can you be open? If they cater to seniors, target more young people. Or if they cater to high-end customers, target more low-end volume customers, etc. 13. The Principle of "Safety" - Show others how your product or service can add safety or reduce risk. People hate to experience loss, feel insecure, or waste money. Try to think of little ways you can help people avoid the above with your product or service. 14. The Principle of "Speed" - Today more than ever people hate to wait. You should always be thinking, "What could I do faster than my competitors - without losing quality?" Can you fill your orders faster? Can you give faster service? Can your product get faster results? Can you resolve customer issues faster? Can you ship your orders faster? Think speed! 15. The Principle of "Yucky" - A billionaire once said the secret to success is to be willing to do what most people don't like to do. So find out what people don't like to do, find irritating or disgusting, and charge them to do it. If you have a business, find out what your competition doesn't like to do for their customers and you start doing it. You could literally steal customers from your competition overnight. Try it. By following the above suggestions, you'll be able to create powerful money-making niches. And leave your competition in the dust. About The Author Roy Primm (The NicheMan) has written hundreds of articles on how to create a money-making niche. Get the edge on your competition this year by reading his free report "14 Ways To Create a Niche and Grow Rich" at NicheBrain.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Marketing the Government for Profit Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white. Work Backward And Make More Sales! It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. Is It Time To Kill Your Marketing Program? Ouch . . 10 Powerful Marketing Tips 1. Print your best small ad on a postcard and mail it to prospects in your targeted market. You're In Charge. Now What? For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. Boost Your Direct Mail Response Rates with Mapping Technology On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology!Here's how you can use this great invention to increase your direct mail results--even if you've only got one store with local customers. Marketing Your Franchise Online Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. How to Manage Your Marketing Mix Here's the deal: advertisement is not marketing. It's like sayingyou want to have a garden, but you're only willing to plant theflowers. Be a Smarter Marketer - Learn the L-A-W for Trade Shows People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them. Do You Really Need a Brochure? The phone rings. Good news. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. Attract More Clients by Raising Your Profile One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be. Marketing Lessons From TV's The Apprentice Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. Tradeshow Booth Cures - Ancient Cures for Modern Day Problems At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. Using Business and Greeting Cards Effectively Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway. Laws of Marketing - The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. Marketing Is A Long-Term Investment "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".
|
| Home
| Sitemap
| Disclaimer
| Privacy
| Contact
Us © COPYRIGHT 2011 BRAINBELLY.COM |
