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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issuestargeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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BendBroadband Selects Knotice for Email Marketing
MarketWatch (press release)
AKRON, Ohio, May 22, 2012 /PRNewswire via COMTEX/ -- Knotice, a leading provider of direct digital marketing software and services, announces that BendBroadband has selected Knotice to help it build stronger relationships through email marketing.

and more »


Brafton

Email marketing not likely to see clicks without mobile optimization
Brafton
by Brafton Editorial A report from Striata suggests that email marketing campaigns are lagging heavily in terms of optimization for mobile devices, which could prevent companies from attracting prospects. Sixty-three percent of Americans said they ...

and more »


The changing face of email marketing
Business Review Europe
As well as presenting a wide range of fresh opportunities, the growth of Mocial also creates a number of new challenges for email marketers as it redefines the email marketing and engagement framework. The impact this has had on all marketers globally ...



TopTenWholesale News

Email Marketing Campaigns Go Mobile
TopTenWholesale News
Wholesalers and manufacturers should be aware of this study and know how to optimize their sites to drive mobile traffic from their email marketing campaigns. Return Path found that US consumers will check more email from their mobile devices ...

and more »


Unprecedented Email Targeting for Merchants of All Sizes Now Available through ...
San Francisco Chronicle (press release)
Partnership with Mineful Turns Behavioral Data into Relevant, Timely Marketing TAMARAC, FL and CHICAGO, IL (PRWEB) May 22, 2012 3dcart customers can now target email marketing in a much more effective way through a new partnership with Mineful ...

and more »


GraphicMail Includes Device Detection in their New email Marketing Reports
San Francisco Chronicle (press release)
Redesigned Reports Displays Device, Geo-Location and Social Engagement Metrics (PRWEB) May 18, 2012 GraphicMail, a leading global hosted email marketing solution, announced today the release of updated Reports metrics that make it easier than ever for ...

and more »


Email Marketing Firm NEWSLETTER.IE Announce Email and Survey Facebook Apps
MarketWatch (press release)
SAN FRANCISCO, May 18, 2012 (BUSINESS WIRE) -- Today NEWSLETTER.IE announced general availability of its Facebook apps. Adding an email signup form to your facebook business page is an important way to convert fans into subscribers.

and more »


StrongMail Survey Finds Lifecycle Email Marketing Outperforms Traditional ...
San Francisco Chronicle (press release)
Learn what email marketing leader StrongMail discovered regarding the performance of lifecycle email marketing versus traditional email marketing Redwood City, CA (PRWEB) May 16, 2012 As email marketing strategies have evolved, there is one technique ...

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eMarketing Solutions Announces the Debut of its Web Based Custom Email List Tool
PR Web (press release)
eMarketing Solutions, an internet advertising agency specializing in opt-in email lists, email marketing software and other useful tools for e-business, announced the release of their latest web-based custom email list building tool.

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Marketing Pilgrim

So Email Marketing's Dead? Don't Tell HubSpot That
Marketing Pilgrim
Everyone seems to be real quick to throw dirt on email marketing's grave these days. Why? Because it's not social media. Well, not to sound blunt (although it will), that's stupid. If you need more evidence that email is indeed alive and well you ...

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