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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, andcause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people thinkare 'true.'They seem set in stone yet they are deadly to theadvertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

CBC.ca

GM passes on running TV ads during 2013 Super Bowl
Reuters
By Ben Klayman | DETROIT (Reuters) - General Motors Co will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the US automaker said three days after the company announced it was dropping paid ads on ...
GM to stop advertising on Super Bowl; says price hike makes ads too expensiveWashington Post
GM Drops Another Advertising Bombshell -- On the Super BowlForbes
GM Says It Won't Advertise During Next Super Bowl GameBloomberg
Detroit Free Press -msnbc.com
all 290 news articles »


Christian Science Monitor

Advertisers and Facebook face an uphill battle. But it could be worth it.
Christian Science Monitor
General Motors' decision to invest significantly less advertising dollars in Facebook inspired some to suggest that the world's most popular social network needs to grow up. By Megan Riesz / May 18, 2012 Facebook increased the size of its initial ...
7 Big Facebook Advertising Stories Before the IPOClickZ
Is Advertising on Facebook Worth the Expense?TIME
Are Advertisers Disembarking the Facebook IPO Hype Train?Datamation

all 14,296 news articles »


CIO Today

Does Advertising on Facebook Pay?
CIO Today
By Peter Svensson And Tom Krisher GM's advertising spending is a tiny fraction of Facebook's total 2011 advertising revenue of $3.15 billion. But the automaker's decision to cease advertising on the social network could be symptomatic of Facebook's ...
Advertisers weigh in on the value of Facebook adsExaminer.com
Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk'Huffington Post
Study: Nearly half of Facebook users never click adsDigitaltrends.com
Forbes -AdAge.com -New York Times
all 217 news articles »


AFP

4 Ways to Rethink a Facebook Advertising Campaign
Search Engine Watch
by John Lynch, May 18, 2012 Comments Facebook performs much more similarly to, say, a content network than a paid search advertising platform (both generally provide display network like click-through and conversion rates).
Facebook is tough to quit, and investors like thatKansas City Star
Facebook a Future Advertising ForceMorningstar
How Facebook's Mobile Strategy Might Create Future Revenue StreamsReadWriteWeb
OTCEquity.com -AllFacebook
all 76 news articles »


USA TODAY

Facebook's biggest problem is that it's a media company
Washington Post
There's been a lot of attention paid to Facebook's business model recently, especially with the news that General Motors has killed a $10-million advertising campaign devoted to the giant social network — not exactly a great sign of confidence in ...
GM Says Facebook Ads Don't Pay OffWall Street Journal
Do Facebook ads work? IPO, GM spotlight issueUSA TODAY
Facebook sparks divide: GM, Ford advertising strategies divergeDetroit Free Press
Chicago Tribune -San Francisco Chronicle -Forbes
all 939 news articles »


Seattle Post Intelligencer (blog)

Skechers Advertising a Little too Sketchy For FTC
Daily Disruption
“The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.” A Shape-ups ad telling consumers to “Shape Up While You Walk,” and “Get in Shape without Setting Foot in a Gym,” and claiming ...
NEWS RELEASE: Biden Announces Settlement with Skechers Over Charges of ...WGMD Radio
Skechers agrees to pay $45 million to settle charges of sketchy advertising of ...Seattle Post Intelligencer (blog)
Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegationsThe Star-Ledger - NJ.com
MarketWatch (press release) -Patch.com -CBS News
all 444 news articles »


Bloomberg

TV networks woo advertisers as threats to viewership intensify
Los Angeles Times
(Evan Agostini, Associated Press / May 16, 2012) By Joe Flint, Los Angeles Times NEW YORK — Every May the broadcast networks take over midtown Manhattan to promote their new shows and ply advertisers with shrimp and champagne. It's a business expense.
A DVR Ad Eraser Causes Tremors at TV UpfrontsNew York Times

all 87 news articles »


SMBs get $1.7 Billion in Online Co-op Advertising, According to New Research ...
San Francisco Chronicle (press release)
Williamsburg, VA (PRWEB) May 18, 2012 In a report released this week, Borrell Associates estimates that co-op advertising has finally filtered into the digital media space to the tune of $1.7 billion in available dollars. Co-op advertising involves an ...

and more »


HnyB Insights Predicts Global Social Advertising Market to Touch $114.5Bn by 2020
PR.com (press release)
Social Advertising Strategy and Outlook, 2012 - 2020 released by HnyB Insights predicts consistent growth in Global Social Advertising revenue and the market is projected to reach $114.5Bn by 2020. Ahmedabad, India, May 19, 2012 --(PR.com)-- HnyB ...

and more »


England hired as Hereford Association advertising coordinator
CattleNetwork.com
Jessica England, Columbia, Mo., has been selected as the new Hereford Publications Inc. advertising coordinator. England graduated in May with a bachelor's of science degree in agricultural journalism from the University of Missouri.

and more »

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